A fresh twist on traditional packaging
Whipping Up Consistency: A Packaging Design Case Study
When a product line includes hundreds of SKUs and has evolved over years, it’s almost inevitable that inconsistencies will creep into the packaging.
KitchenAid came to Damen Jackson for a packaging design refresh. What we delivered was a whole new way of creating impact at the shelf.
Packaging Communication Strategy
KitchenAid needed consistent product and brand messaging across 200+ products in their Small Appliance product line.
Damen Jackson provided two unique approaches–one led with product features and the other led with consumer benefits. Both strategies were brought to life across several products. Seeing the strategies in context compelled KitchenAid to select the product feature approach.