At Damen Jackson, branding is everything. When done right, branding gives you a competitive advantage and provides significant value. Our straightforward process delivers the foundation for exceptional brand success.
Research & Insights
Step 1: We get to know you, your market and your vision. Together we will explore your industry and audience, and identify any potential challenges and opportunities. From there, we begin the development of your brand and the visuals that represent it in the market.
In Step 2, Scout, we begin a strategic approach to define your brand. We start by pinpointing your Truest Audience–a mindset exercise that identifies the exact personality to whom your marketing efforts will be the most successful.
In Step 3, we move from all things strategic into visual brand development. This exciting phase brings your brand to life through visual and verbal expression, establishing the look of your brand to the outside world.
Step 4 establishes and documents guidelines for the appropriate, consistent development and execution of your branded materials.
Step 5 is where your brand truly comes to life–in the real world. By planting the flag, we successfully work together to launch your brand both internally and externally.